So many words are being used right now to tell us creative types exactly how we should, or should not spew our political opinions around on the intra-webs. I know I’m guilty of it. In this very column, I advised that you should think about your social media posts as a 30-30-30-10-0 proposition. This is a high math ratio (yeah right) I calculated made up out of whole cloth wherein I suggested/advised that your posts ought be:
- 30% you (as in you, personally)
- 30% your business (as in, what you are selling)
- 30% generic/funny/interesting (as in, your hobbies or sense of humor)
- 10% your loved ones (as in, your family)
- 0% politics
Oh, the times they have a-changed, have they not, Liz Acolytes?
Since innocently suggesting this very scientific balance of percentages, I have personally broken just about every rule I ever set for myself, or advised anyone to follow.
It’s sad, really. A sign of our collective times. The various forms of formerly innocuous or annoyingly spammy social media have now become a base of operations for broken friendships, shattered dreams, and vitriol the level of which can make you feel like you need a second shower at nine in the morning.
I know many authors (and others but mostly authors) who are sticking to their guns and are bound and determined to keep things absolutely neutral. Their “Look at my new haircut/what book are you reading now/I need a recipe for pot roast” bravery is pretty awesome. I follow a few of them every day, just to see how neutral they can be.
The problem is, now, you almost have to voice an opinion for anyone to pay a lick of attention to you on social media. I’ve studied this closely via long hours of scrolling, liking, commenting and getting drawn in to arguments that waste time and kill brain cells. The “hey y’all look at me drivin’! I’m drivin’ live on Facebook” stuff is pretty boring any more.
How to strike the balance, you ask? Well, I can’t help you much there. I know I have my, fairly strong, opinions. If you don’t know what they are, a quick glance at my personal profile (not my fan page) or my twitter feed will fill you in. I also know that I have been an active participant in the unfriending frenzies and twitter block parties. I like my echo chamber and attempt to keep it pure. (For the record, I don’t just filter for politics. There are plenty of pop culture references I prefer to steer clear of). The bottom line is I feel that my Facebook page is, you know, “mine” and so I have set the thing up so that I enjoy social media (kinda) and don’t spend my time grinding my teeth over all the 50 Shades references.
That said, I am here to offer up a smidge of advice, should you wish to heed it. It’s something I “do” so I feel fairly confident “saying” it to you.
By all means, feel free to voice your opinion about the general state of the world. Don’t feel compelled to set yourself up to be ignored because, you know, your posts are boring because they aren’t enraging anyone today.
At the end of the day, what you post online is your right. If you honestly want to engage over pot roast recipes, by all means do so. But try to refrain from lecturing your fellows about their, equally as valid, right to voice their opinions. And if you see a post you just can’t stand, it is my humble, unprofessional recommendation that you keep scrolling. Engaging someone via nothing but pure negativity on THEIR facebook page is a little silly. Sort of like knocking on someone’s door to bitch at them about the name on the political sign in their yard, while standing on their front porch.
These are uneasy days, grasshoppers. Tread lightly. And whatever you do, don’t stop creating. Taking entire swaths of days not even looking at Facebook has done wonders for my words output.
And in the egregious schilling part of the Pro Rookie post, I give you TAPPED, book 1 of a killer new series with Totally Bound Publishing. It’s a smoking hot menage romance with a dose of reality that will leave you begging for more.
Available now at all ebook retailers.
Totally Bound: https://www.totallybound.com/book/tapped
Amazon best-selling author, mom of three, Realtor, beer blogger, brewery marketing expert, and soccer fan, Liz Crowe is a Kentucky native and graduate of the University of Louisville currently living in Ann Arbor. She has decades of experience in sales and fund raising, plus an eight-year stint as a three-continent, ex-pat trailing spouse.
With stories set in the not-so-common worlds of breweries, on the soccer pitch, in successful real estate offices and at times in exotic locales like Istanbul, Turkey, her books are unique and told with a fresh voice. The Liz Crowe backlist has something for any reader seeking complex storylines with humor and complete casts of characters that will delight, frustrate and linger in the imagination long after the book is finished.
Don’t ever ask her for anything “like a Budweiser” or risk bodily injury.