Pinterest for Authors with Lana Pattinson

Why Pinterest?
We’ll find out why Pinterest is an important part of your Author Platform, and why & when it may be a better choice than Facebook or Twitter.

This workshop will help you navigate and utilize Pinterest starting from the basics and make you a Pinterest pro in no time!

• The Basics: Setting up your Account
• Setting up your profile and creating key Boards
• Pinterest as part of your Social Media plan and how to manage your time
• What do you want to accomplish / Setting goals
• Targeting your Audience
• Let’s look at ways that we can define and appeal to your target audience
• How to make a great Pin
• What makes a great Pin
• Tools and Programs you can use for creating Pinnable images
• Important information to include when creating your Pins
• Interacting on Pinterest
• Purpose and how to use Group Boards
• Other ways to interact on Pinterest (comments, likes, etc).
• Nuts & Bolts: How to Pin, Whom to follow
• How to Pin for maximum effect
• Selecting the right people to follow
• Analytics
• Using Pinterest Analytics to review and streamline your social media plan