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New The Content Trap with Cassiel Knight

Unlock opportunities for content to be noticed…and shared.

  1. Cassie Knight
    New this year at SavvyAuthors!:
    • New!!
    Level:
    Mixed
    Basic and Premium Members Prices:
    Premium Members $30 & Basic Members $40

    **Register by October 2 and save $5, use code CONTENTTRAPKNIGHT at checkout!**
    $5 off Early Registration Coupon-expires 1 week before class starts:
    CONTENTTRAPKNIGHT
    Category:
    • Business
    • Indie Publishing
    • Marketing
    Authors and publishers face a major obstacle in getting noticed among the tons of books released every day. While we’ve been told that “Content is king”, with the digital revolution, it’s beyond creating content to creating content that connects with readers. In fact, getting noticed in this information-deluged society is a continuing struggle.

    In this strategic social media planning workshop based on the book by Bharat Anand, The Content Trap, Cassie will explore the three types of connections (user, product and functional) and how these are important to any information-based enterprise (like books). These connections go beyond networking of the past. She will help participants identify the connections authors can make with readers and how to strengthen those connections to unlock opportunities for content to be noticed…and shared.