marketing

Podcasts can be a way to market your books, connect with other writers and reach your readers. Right now, podcasts are hot and you can start one without spending a lot of money on equipment. We’ll be covering the basics including: Low-cost (or no-cost) ways to start a podcast. Why it can be...

Goodreads says it is “the world’s largest site for readers and book recommendations.” With many millions of members worldwide it just makes sense for authors to go where the readers are. It is well worth the time and effort to create an effective and accurate presence on Goodreads. This class...

Lights! Camera! Action! Podcasts are a great way to get free publicity and reach thousands of potential readers. In this workshop, you’ll learn how to research podcasts that welcome authors like you as their guests; how to write a pitch to be on a podcast; and how to prepare for, and behave on...

Today more than ever authors have to also be marketers. They have to know how to write, but also how to sell what they write. Even those published traditionally are considered to be partners in publicizing their books. In this course, you will learn marketing secrets that few authors know. They...

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post...

Writers are creatives. We love building stories, writing dialogue, composing essays, poetry, screenplays, short and long fiction. However, most of us dread the idea of marketing. We would prefer to just sit at our computers working on our books, articles, scripts, and stories. REALITY CHECK...

As important as social media is in today’s world of marketing, a writer’s website is still a valuable asset as a home base for your marketing and for connecting with your fans. Additionally, self-publishers and those who provide writing services such as copywriting, editing, proofreading...

This is not your ordinary course on how to build a website. Wordpress 5.9 was released just a couple of weeks ago. It includes some major updates. It is perhaps the biggest overhaul of the platform since the move to the use of blocks in editing. And, this course is being rewritten to include...

Writers consider themselves creatives. This is true, but in today's world the writer must also be a marketer. It can be hard to make that transition. They seem to be at the opposite ends of the creativity spectrum. However, writing novels, magazine articles, or nonfiction books requires many of...

Have you chosen your newsletter provider but aren’t receiving many sign ups? Are readers signing up for your newsletter but unsubscribing soon after? Are you getting subscribers but are unsure how to bring them on board? In this course we will discuss strategies and tactics of crafting a...

Today more than ever authors have to also be marketers. They have to know how to write, but also how to sell what they write. Even those published traditionally are considered to be partners in publicizing their books. In this course, you will learn marketing secrets that few authors know. They...

Bookbub has the largest reader newsletter in the business. No wonder authors are eager to have their book selected in one of their coveted featured deals. But did you know that you can get a spot in their daily email for a fraction of the cost? In this course, you’ll learn how to set up a...

The purpose of this interactive workshop is to edit your blurb for your current WIP into an effective sales tool. As a submissions editor, I read too many blurbs that have no emotional impact. Or worse, negative impact. If I don't like your characters and care about what they're trying to do...

No one buys a book they never heard of; you have to tell people about your book before they can buy it. Book Marketing Fundamentals contains a comprehensive inventory of essential marketing tasks and explanations on why you should use them and how to use them.

The Self-publishing and Marketing a Book workshop is three weeks long and is based on my book of the same name. It offers a unique, integrated project plan that publishes and markets your book. The plan uses a six month project interval with the publishing and marketing tasks broken up into one...

From their website: I’m a wordsmith. I love to gather information and communicate it creatively in a variety of ways. Do you like your copy straight up? Serious but lively? Humorous? Conversational? Whatever tone you choose, I’ll find the right words to convey your message. And best of all: I’ll...

From their website: L. WOODS PR is a full service promotional and marketing company that focuses on helping your brand stand out. Whether you're just starting out, or you have an established brand, L. Woods PR can help expand your reach, design your logo and get your brand noticed.

From their website: BookBub is a free service that helps millions of readers discover books they'll love while providing publishers and authors with a way to drive sales and find new fans. Upon joining, members receive unbeatable deals selected by our expert editorial team, handpicked...

Authors have enough on their plates as they create their newest book, but getting the word out about their WIPs, whether they are a debut or published author is crucial to keeping readers and finding new ones. Marketing doesn’t come naturally for many authors. It can be excruciating to know...

Are you thinking of self-publishing your work, but don't know where to begin? Do you wonder about what you might need to do and when, or even where you should publish? If you answered yes to any of these questions, then this course is for you. Self-publishing can be tricky or it can be easy...