Marketing and PromotionSavvyBlog

Why an author newsletter MUST be in your marketing arsenal by Jessie Clever

You’ve written a book. You’ve published the book on various platforms or had it published through a traditional outlet.

And you watch your book spiral down into the abyss of the hundreds and thousands of books self-published everyday.

What are you supposed to do?

You may ramp up your social media presence. Perhaps you have tweets lined up and send them at on an optimally-timed schedule. You set up a Facebook party and give away copies of the new book. You send out ARCs to as many online reviewers as you can find.

Maybe you have an advertising budget. You start scouring the online ad sources like Bookbub and the Fussy Librarian. You strategically set up a plethora of ads to give your book the biggest boost.

There is a hidden flaw in this strategy.

When you post to Facebook, does everyone who likes your page see your post? Depending on how you crafted your post, it might snag on one of Facebook’s many maddening rules and get suppressed. Perhaps 20% of your following actually saw that you have a new book out.

When you submit to Bookbub are you guaranteed a spot? No. Most certainly not at all. In fact, it’s more likely that you’ll be rejected.

Enter frustration.

You’ve already worked so hard to create a beautiful, quality product for the reading community, done all the planning to set up a successful promotional blitz upon its release, and are completely thwarted by things beyond your control.

This is why it’s critical to have an author newsletter in your marketing arsenal.

You control exactly what goes into your newsletter and push it out directly to readers who have shown they want to hear about your new book. You do not need to rely on the random lottery that is Bookbub or the algorithms of Facebook. Send news about your book right into the inboxes of your readers. It’s like dropping a billboard about your book in their laps.

But having a newsletter is not enough. You need to maximize the content of your newsletter to keep your readers engaged. You need to make them want to open your newsletter every time it drops into their inbox.

I’ll be sharing how to do just that in my newsletter workshop, Adding Value to E-Newsletters to Grow Your List and Strengthen Readership Loyalties this month at SavvyAuthors. Hope to see you there!

[box type=”bio”]JessieCleverheadshotJessie Clever always wanted to be a writer. Then she found out you had to market your books. While she went on to write the bestselling Regency romance Spy Series, Jessie kept to the practical course and earned her MBA with a concentration in marketing, gaining hands on experience in companies ranging from entrepreneurial start-ups to multi-channel international retailers.

She now uses her knowledge and experience to help authors expand their readership and deepen the loyalty of their readers. Connect with Jessie at[/box]

[box]To Be a Debutante: A Spy Series Short Story

JessieClever_ToBeADebutante_800Lady Emily Black is used to getting her way. As the daughter of the Duke of Lofton, she’s grown accustomed to privilege and comfort. So when an ordinary shopping trip turns deadly, Emily is forced to adjust to the truth of what it means to be the descendant of a family of spies. But when such adjustment includes the Marquess of Evanshire, she suddenly finds it’s not quite so difficult even if the marquess is already taken. Because Lady Emily Black always gets what she wants. Always.

The short stories in the Spy Series:
1. To Be a Spy
2. To Be a Duke
3. To Be a Lady
4. To Be a Debutante

The Spy Series short stories take place after the conclusion of the Spy Series.

RJ Garside is the wearer of many hats. She's the proud momma of three devilishly adorable little boys. Mature student extraordinaire. By day, she can ...