Authors have heard for years that every author should have a newsletter and sure most authors might have one on your website. There might a thousand people who signed up for it or there might be five because let’s be honest, marketing the newsletter seemed like a lot of work. Time is money and it’s just one more thing, like social media.
However, it’s not like social media at all. Facebook, blogs, twitter, snapchat, all of them come and go. Myspace anyone? Email has been a staple of the internet age. Everyone checks their email. Stores ask for customer emails at the checkout line. Amazon has amassed it’s empire based on it’s ability to sell and they send out emails.
Stores understand the value of mail. Back in the day before the internet (which my microcosm generation XY/Oregon Trail generation) vaguely remembers, the mail box used to be filled with ads. Companies would pay the postage to send things in the mail and Harlequin itself is built on a mail based subscription service at its core. Knowing how to reach people to sell things is the most important part of marketing anyone in any industry knows.
And with newsletter subscriptions, the best part is you can track how many sales per email you have. The more subscribers, the more sales. It’s really the only trackable database any marketing person has. Social media might work. You should be out there, but the author can skip Facebook for two weeks as long as the newsletter continues. (Oh and fun tip I just saw an author friend make: Don’t put your newsletter stuff and your blog to be the same thing… they are different and your cheating your fans of exclusivity.)
So I hope all authors reading this now want to really up their game and work on their newsletter. It’s hard to stand out in a crowded market. If you’re not using the email then you are skipping out on the old school mail system that truly sells books. Famous brand name publishers were built on this old school method. So grow your newsletter and grow your fanbase. In my course for Savvy starting Monday, we’ll talk how. Hope to see you there.
USA Today Bestselling Author, Victoria Pinder grew up in Irish Catholic Boston before moving to the Miami sun. She’s worked in engineering, after passing many tests proving how easy Math came to her. Then hating her life at the age of twenty four, she decided to go to law school. Four years later, after passing the bar and practicing very little, she realized that she hates the practice of law. She refused to one day turn 50 and realize she had nothing but her career and hours at a desk. After realizing she needed change, she became a high school teacher. Teaching is rewarding, but writing is a passion.
During all this time, she always wrote stories to entertain herself or calm down. Her parents are practical minded people demanding a job, and Victoria spent too many years living other people’s dreams, but when she sat down to see what skill she had that matched what she enjoyed doing, writing became so obvious. The middle school year book when someone wrote in it that one day she’d be a writer made sense when she turned thirty.
She’s always been determined. She is amazing, adventurous and assured on a regular basis. Her website is www.victoriapinder.com.
Member of Florida Romance Writers, Contemporary Romance, Celtic Hearts and Savvy Authors.
Heir to a billion-dollar fortune, Peter Morgan has a healthy ego and cynical view on women. Abandoned by his mother and raised by a controlling, manipulative father, Peter trusts no one, especially with his heart. He knows he can have any woman he wants, but he also knows they are only after him for the money.
He’s always kept his women at arm’s length, never letting anyone get close or stick around for long. It’s not like he’s afraid of commitment, he just chooses to be smart. So when his brother makes a bet that Peter can’t date the same woman for 30 days, the game is on. Peter is sure he can woo for one month and then walk away heart unscathed, but the woman his brother picks changes all the rules.
Former Marine Belle Jordan has lived through the scandal of being jilted at the altar. Now she protects her heart, knowing she can never go through that kind of heartbreak again. Now, the brother of the woman who tore her life apart is pursuing her with an intensity that is hard to resist. Peter Morgan is gorgeous, sexy, and rich beyond her imagination. Belle has no idea what he could see in her. She’s certainly not like the rich and glamorous women he usually dates. Her brain says to stay far away, but her heart wants to trust his seductive words.
Before long, Peter finds that Belle is turning his cynical world on its head and awakening his long-dormant heart. And when the truth comes out about the secret bet, Peter fears he may lose the one woman who can look past the dollar signs to see the man behind the throne.