CraftIndieCafe (Indie Pub)Marketing and PromotionSavvyBlogTechnologyTraditional Publishing

Graphic Design for Authors: Calls to Action and Tracking Success by Shauna Aura Knight

There are a number of things you’ll need to take into account when designing marketing collateral. Core benefits, calls to action, and tracking results are all a part of your visual design work in that you will need to consider all of them when designing your pieces. In some cases, they’ll impact the whole design …
BusinessCraftMarketing and PromotionSavvyBlogTechnologyTraditional Publishing

The Pro Rookie: Green Is Not A Good Color On You by Liz Crowe

Once upon a time some smart math dude came up with a little something called “the theory of relativity.” It has a lot to do with gravity, the space-time continuum and other physics-related (read: unintelligible to this author) verbiage. But for me, this term is something I have come to use to keep myself sane …