CraftResearch

What Magicians Can Teach Us About Creating Surprises and Revelations in Stories by Peter Andrews

A good magic trick depends on several elements: The magician knows the audience. The magician creates a premise and sets expectations. The magician focuses the audience’s attention deliberately (for key information). The magician does the trick. The magician pays off the expectation, often over delivering on the expectation (but never disappointing) with a surprise and/or …