Author Branding with Lana Pattinson

New for 2017 Author Branding with Lana Pattinson

New this year at SavvyAuthors!
New!!
Level
Mixed
Basic and Premium Members Prices
Premium Members $30 & Basic Members $40
Category
Business, Indie Publishing, Marketing, Writer's Life
[bcolor=#ffffff]Have you ever thought…gosh, that author looks so put together. Everything matches on her website and social media, and she stands out from the crowd.[/bcolor]

[bcolor=#ffffff]Branding for Authors is a mixture of career planning and marketing. Of defining yourself, and what you offer to your readers. Each week will have a lecture and assignment(s) to complete, with feedback from the instructor and the rest of the class. [/bcolor]
[bcolor=#ffffff]You’ll finish this class with[/bcolor]
  • [bcolor=#ffffff][bcolor=#ffffff]a clear understanding of your brand[/bcolor][/bcolor]
  • [bcolor=#ffffff][bcolor=#ffffff]A good description of what you stand for[/bcolor][/bcolor]
  • [bcolor=#ffffff][bcolor=#ffffff]Useable ideas to leverage your messaging to reach your target audience.[/bcolor][/bcolor]
Syllabus
WHAT THIS COURSE WILL COVER:

What is a brand and why is it important?
Defining yourself through branding
The 3 phases of brand building
Developing your visual brand guidelines
Visual tools for branding consistently across multiple social media channels
Please note: this course walks you through strategic thinking and offers exercises to define your brand. It does not include tactical specifics (e.g. which social media channels to use or how to refresh your author website).
Author
gingergrouse
Publish date
Start date
End date
Registration end date
Rating
0.00 star(s) 0 ratings