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Blurbs, Taglines, and Ad Copy with Ines Johnson

Indie Blurbs, Taglines, and Ad Copy with Ines Johnson

New this year at SavvyAuthors!
Basic and Premium Members Prices
Premium Members $30 & Basic Members $40

*** Register before February 11th with the coupon BLURBSTAGSJOHNSON for a $5 discount ***
Indie Publishing, Marketing
$5 off Early Registration Coupon-expires 1 week before class starts
Just because you finished writing your book doesn’t mean you’re finished. There are still three critical elements you need to write. The blurb, also known as the back cover copy, is truly what sells your book. You have to learn to hook the reader with this short sneak peek into your book before they buy it. But sometimes readers don’t have time to read the blurb, that’s when you hit them with the even shorter tagline. Just like you’ll see on a movie poster or in the TV guide, a tagline is a one to two sentence pitch that conveys the plot of your book. And finally, you’ll need to advertise your book to pique readers curiosity.

Blurbs and taglines don’t always fit the space of ad, so you’ll need to learn to craft catchy phrases capture a prospective buyers attention so they’ll want to look at the tagline and blurb. Sounds like the same amount of work as writing the book? No worries. Let veteran author, Ines Johnson, teach her your step by step process to break your book down into chunks and build the best copy to get readers turning their heads.
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