Creating and Monitoring Effective Facebook Ads with Leslie Dow

Business Creating and Monitoring Effective Facebook Ads with Leslie Dow

New this year at SavvyAuthors!
New!!
Level
Intermediate
Basic and Premium Members Prices
Basic Members $40/ Premium Members $30

Register by October 30th and save $5, use code STEALTIMEDANIELS2019 at checkout!
Category
Business, Marketing, Writer's Life
$5 off Early Registration Coupon-expires 1 week before class starts
FBDOW2019
Facebook is still the one place where we as authors can run ads and expect to see some returns. Unlike other ad networks Facebook is accessible and has the eyes of our customer/readers. It's also where you can spend something that is not in the thousands of $$s a month and see some traction in your conversions (aka people buying)

Here at SavvyAuthors, we use Facebook ads to effectively target people who are interested in taking classes and participating in events. We've learned (often the hard and expensive way) that there are ways to filter through the myriad of options that the Facebook Ad Manager presents to find the ones that are important and both help us sell our classes and events and help our users decide if taking a SavvyAuthors class is right for them.

The strategies we have used easily translate to selling books, since after all what you are really selling on social media is your unique personality and the voice of your stories.

Join us for two weeks of diving into the options of the Facebook Ad Manager and come out with a streamlined approach for your ads.

This class is most useful for users who have some familiarity with the Ad Manager but need not be an expert. You do not need to spend money on Facebook Ads to get the most out of this class but it will be useful if you are currently running ads and not seeing the returns that you would like.
Syllabus
  1. Your overall strategy: newsletters and organic posts vs paid posts (AKA you have a funnel, right?)
  2. the Facebook Ad manager Cheat sheet: Just the bits that you need to know.
  3. The fine (and slightly stalkerish) art of the Facebook Pixel
  4. Building a landing page that is more like flypaper and less like a bouncy house
  5. Build, prune, and fertilize your audience
  6. Analysis Part: Things that tell you your ad is becalmed on the social media sea and other KPIs (key performance indicators)
  7. Finishing up: How good are you gonna get? What can you realistically expect for low $$s per day ad spends?
Author
lesliedow
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