Finding Keywords for Websites and Ads

Business Finding Keywords for Websites and Ads

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Level
Intermediate
Category
Business, Marketing
Keywords! We all know what they are in the sense that we know what porn is: we know it when we see it right? ;)

A keyword used properly can drive readers to your website and your ads. The right keyword in the title of your newsletter can increase your opens dramatically and using it appropriately in the content can boost your clicks! Keywords come in many shapes, styles, and flavors and not all keyword classes are the same!

From long-tail to short-tail, organic, broad, narrow, and negative. I'll go over some of the industry's most important keywords classes and show you which ones to use when!

Your takeaway is my keyword cheat sheet and some great advice on using it.
Author
lesliedow
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