- New this year at SavvyAuthors!
- New!!
- Level
- Mixed
- Basic and Premium Members Prices
- Premium Members $25 & Basic Members $35
Register by October 31st and save $5, use code FUNNELMARKETINGMAIN2022 at checkout!
- Category
- Business
- Indie Publishing
- Writer's Life
- $5 off Early Registration Coupon-expires 1 week before class starts
- FUNNELMARKETINGMAIN2022
- Class Length
- 3 Weeks
As much as we hate it, writers are in the business of marketing their books and services.
Too often we have a simplistic view of marketing as simply putting out a message and then waiting for the orders to roll in. Sometimes they do. Sometimes they don’t. However, the individual sale is less important than creating a fan base of repeat customers.
You have to think beyond your latest release. This is where the Marketing Funnel becomes important for the writer.
There are many people out there who will sell you expensive “funnel programs.” Some of these are useful for certain writers, but most of them simply automate one aspect of funnel marketing. In this course, you will learn how to navigate each stage in the marketing funnel.
Topics Covered
Too often we have a simplistic view of marketing as simply putting out a message and then waiting for the orders to roll in. Sometimes they do. Sometimes they don’t. However, the individual sale is less important than creating a fan base of repeat customers.
You have to think beyond your latest release. This is where the Marketing Funnel becomes important for the writer.
There are many people out there who will sell you expensive “funnel programs.” Some of these are useful for certain writers, but most of them simply automate one aspect of funnel marketing. In this course, you will learn how to navigate each stage in the marketing funnel.
Topics Covered
- What is the marketing funnel
- Stage One: Awareness
- Stage Two: Appraisal
- Stage Three: Acquisition
- Stage Four: Adoption
- Stage Five: Advocacy
- Funnel Marketing Programs: Pros and Cons
- Creating a marketing funnel
- Class Format
- Savvy Authors' workshops are held on a forum: a bulletin board based system. You will receive a reminder notice one day prior to the start of the workshop that includes instructions on how to access the workshop forum. If you have not received instructions by the day the workshop begins, please check your spam filter.
The forum will be available the morning (EST) of the day the workshop starts and will remain accessible to all participants thereafter. You will also be given simple instructions on how to create a PDF of all your discussions along with our privacy and data retention policy.
