- Level
- Mixed
- Basic and Premium Members Prices
- Premium Members $30 & Basic Members $40
Register by April 11th and save $5, use code MARKETMAIN2022 at checkout!
- Category
- Indie Publishing
- Marketing
- Writer's Life
- $5 off Early Registration Coupon-expires 1 week before class starts
- MARKETMAIN2022
- Class Length
- 4 Weeks
Writers are creatives. We love building stories, writing dialogue, composing essays, poetry, screenplays, short and long fiction. However, most of us dread the idea of marketing. We would prefer to just sit at our computers working on our books, articles, scripts, and stories.
REALITY CHECK! Marketing is part of the job of any type of creative artist. Painters have to have gallery openings, movie actors have to go on talk shows, and writers -- well writers have to sell their books. Fortunately, unlike painters and actors, dancers and musicians, we have many of the basic skills used by marketing professionals - creative thinking, storytelling, and basic writing skills. We just need to learn how to use those skills in a different way. This might now make it any more fun, but it may take the sting out of the process.
Terri has close to a half-century of professional writing experience, but she has also worked in many areas of marketing for print, broadcast, and digital media.
She will show you how to apply the writing skills you already have to your marketing efforts.
Topics Covered Include:
REALITY CHECK! Marketing is part of the job of any type of creative artist. Painters have to have gallery openings, movie actors have to go on talk shows, and writers -- well writers have to sell their books. Fortunately, unlike painters and actors, dancers and musicians, we have many of the basic skills used by marketing professionals - creative thinking, storytelling, and basic writing skills. We just need to learn how to use those skills in a different way. This might now make it any more fun, but it may take the sting out of the process.
Terri has close to a half-century of professional writing experience, but she has also worked in many areas of marketing for print, broadcast, and digital media.
She will show you how to apply the writing skills you already have to your marketing efforts.
Topics Covered Include:
- The First Two Questions
- Defining your dream customer
- Finding out where they are
- The Three M's of Marketing
- Mastering Content Marketing
- Creating Digital Content
- Facebook for Writers
- Twitter for Writers
- Automating your Marketing
- To Blog or Not to Blog (and How to Blog without Blogging)
- Organic Marketing
- Creating a Marketing Plan
- Class Format
- Savvy Authors' workshops are held on a forum: a bulletin board based system. You will receive a reminder notice one day prior to the start of the workshop that includes instructions on how to access the workshop forum. If you have not received instructions by the day the workshop begins, please check your spam filter.
The forum will be available the morning (EST) of the day the workshop starts and will remain accessible to all participants thereafter. You will also be given simple instructions on how to create a PDF of all your discussions along with our privacy and data retention policy.
