Craft Mastering Reader Magnets: How to Attract the Right Readers and Grow Your List with Laurie Cooper

New this year at SavvyAuthors!
  1. New!!
Level
Mixed
Basic and Premium Members Prices
  • Subscriber Member Pricing: $17.50
  • Basic Member Pricing: $20.00
Category
  1. Business
  2. Indie Publishing
  3. Marketing
Class Length
1 Week
Your reader magnet should grow your list AND help turn ideal readers into loyal fans. In this 3-part bulletin board workshop, we’ll dive into what makes a great magnet, how to deliver it smoothly, and how to use it to grow a high-quality mailing list of readers who actually want your books.

By the end of the week, you’ll have a polished plan (or an upgraded version) of your reader magnet and know how to make it work harder for your author career. Each lesson includes actionable takeaways and exercises you can implement right away. Plus, attendees receive access to a free 30-minute strategy session with award-winning speaker & marketing coach for fiction authors, Laurie Cooper, for personalized guidance.

Lesson 1 (Monday): What Makes an Effective Reader Magnet?
Identify what type of reader magnet best fits your genre, audience, and author brand.

Lesson 2 (Wednesday): Tools, Tech, and Delivery Systems
Understand how to get your magnet into the hands of readers effectively.

Lesson 3 (Friday): Making Your Reader Magnet Work Harder
Learn how to turn magnet claimers into engaged readers and build the foundation for long-term reader relationships.
Class Format
Savvy Authors' workshops are held on a forum: a bulletin board based system. You will receive a reminder notice one day prior to the start of the workshop that includes instructions on how to access the workshop forum. If you have not received instructions by the day the workshop begins, please check your spam filter.

The forum will be available the morning (EST) of the day the workshop starts and will remain accessible to all participants thereafter. You will also be given simple instructions on how to create a PDF of all your discussions along with our privacy and data retention policy.

Please note that you do NOT need to be online at a specific time to access the lectures. This is NOT a live video based class.
Author
Laurie Cooper
Start date
Jun 30, 2025 at 9:00 AM
End date
Jul 6, 2025 at 4:00 PM
Registration end date
Jul 2, 2025 at 8:00 PM
Rating
4.00 star(s) 3 ratings