Business The Basics of Marketing for Writers with Terri Main

In today's competitive publishing world, both traditional and indie published authors must take part in marketing their own work. A major publisher may have a large marketing department, but they are also publishing hundreds of books per year. A small publisher may have no marketing department at all. And the indie publisher is his or her marketing department. This means authors must learn something of marketing.

This course will help you understand the basic principles of marketing for writers. You have many different marketing opportunities. Email, social media, paid advertising, YouTube, Facebook, Instagram, and more. Who knows, next year the big thing might be banners flown over cities by drones. We have already offered courses in Facebook, social media, and creating video trailers.

However, this course is even more important, because we will focus on the underlying principles of marketing you can apply to any media. Indeed, understanding these principles will help you choose your marketing venues more effectively so you get the most "bang for your buck."

This course will cover:

• Principles of Marketing
• Creating a Mission Statement
• Creating an Image
• Demographics
• Motivations: Needs, Wants, and Values
• Selling "The Hole": Features and Benefits
• Creating a Media Match

There will be exercises associated with each assignment and the instructor will provide feedback.