I confess. I never know what to write for blog entries that don’t talk about writing and readers not interested in writing probably skip right by such things. Which is why, when I turned to working on manuscripts for series, I decided to take a different track. I call it “build a specific audience before the book comes out”. What I do is serialize shorter prequels to those first books of the series in blog posts.
Join me and see if this ploy works for you. If nothing else, you get to spend more time in your characters’ world.