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Shows like Scandal and The Walking Dead pride themselves on the jaw dropping final few seconds of the show which have viewers eager to tune in the next week. Never hear another complaint about a cliffhanger ending again when you learn to plot your serialized novel like a season of a television...

In this workshop, I will teach you my system for writing back cover copy, also known as blurbs. You'll learn to narrow the story down to its key elements, then string those elements together, to craft compelling sales copy to get the right readers to one click your books!

Millions of viewers tune in each night to watch movies on the Hallmark Channel. What if you could break down the elements of one of these love stories, scene by scene, to help you plot your next sweet romance novel? Let veteran television writer, Ines Johnson, teach you the story beats that will...

Eager to get more subscribers to your mailing list? Why not write a reader magnet! In this course, you’ll learn the different types of reader materials you can use to attract readers onto your newsletter list. We’ll outline strategies to find readers to draw to your magnet. And lastly, we’ll...

Have you chosen your newsletter provider but aren’t receiving many sign ups? Are readers signing up for your newsletter but unsubscribing soon after? Are you getting subscribers but are unsure how to bring them on board? In this course we will discuss strategies and tactics of crafting a...

We’ve all heard the term Write to Market. But it doesn’t mean you can’t write the book of your heart. With a few tweaks that book could appeal to a hungry market. Learn to do the research and plotting necessary to hit reader expectations, nail the tropes, and march to the right beats in the...

Bookbub has the largest reader newsletter in the business. No wonder authors are eager to have their book selected in one of their coveted featured deals. But did you know that you can get a spot in their daily email for a fraction of the cost? In this course, you’ll learn how to set up a...

Book trailers are visual depictions of a book’s storyline, sometimes made by fans, which are a great way to get readers enthused. In this workshop veteran screenwriter turned romance novelist, Ines Johnson, will teach you the four simple steps of writing copy to persuade a potential reader to...

This course will focus on the basic building blocks of every story; the scene. It’s a course that works bests for plotters, writers who outline their story, and pantsers, writers who have a mental hold on the scope of their story but perhaps not a detailed outline. Writers will learn how to set...

Learn how to DIY your blog tour in six steps which include: Building a media kit Targeting the right bloggers for your book Tailoring your email to each blogger to break through their slush pile How to keep records of which sites you’re visiting along with what and when to give them materials...

This course introduces writers to a number of master plots from The Hero’s Journey, to The Save the Cat Method, the Romance Beats, and many more. The aim of this course is for writers to “date” plotting methods until they find the one that works best for them. Writers will even be encouraged to...

In this course, aspiring, new, traditional, and independently published authors alike will learn the best practices for engaging their fans on social media. We’ll set up your social media accounts for your author persona, as well as help you understand when your personal profile should be kept...

Book trailers are visual depictions of a book’s storyline, sometimes made by fans, which are a great way to get readers enthused. In this workshop veteran screenwriter turned romance novelist, Ines Johnson, will teach you the four simple steps of writing copy to persuade a potential reader to...

This workshop is for new authors putting out their first or second book who are struggling for visibility. Learn how to break through the cacophony to get onto Amazon Top Selling Lists in the first few months of your release.

This course will focus on the basic building blocks of every story; the scene. It’s a course that works bests for plotters, writers who outline their story, and plantsers, writers who have a mental hold on the scope of their story but perhaps not a detailed outline. Writers will learn how to...

Shows like Scandal and The Walking Dead pride themselves on the jaw dropping final few seconds of the show which have viewers eager to tune in the next week. Never hear another complaint about a cliffhanger ending again when you learn to plot your serialized novel like a season of a television...