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  1. terrimain

    Lecture Think Beyond the Book

    Many authors focus entirely on one book at a time in their marketing. However, you need to think about the brand and selling more than just one book at a time. This is sometimes called funnel marketing. This lesson shows you how to move from buyers to fans.
  2. terrimain

    Lecture Building a Book Trailer Video

    Video can add interest to your social media, but it can take a lot of time and effort to do a slick looking video. However, there is a tool that is easy to use for a simple book trailer. Its called Spark at Make Images, Videos and Web Stories for Free in Minutes | Adobe Spark . This lesson shows...
  3. terrimain

    Homework Create a Draft Marketing Plan

    Here's a significant assignment and it may take you until the end of the week to complete. Using the information in the lesson on creating a marketing plan to create a rough plan. You can post it below as a doc or docx file or just paste it into the message box.
  4. terrimain

    Lecture Building an Image

    The image you have is how people see you as an author once they are aware of you. In this lesson, you will learn more about developing your image.
  5. terrimain

    Lecture Creating a Marketing Plan

    Creating a marketing plan sounds like a lot of work. It is, but not as difficult as it sounds. In this lesson, I will walk you through the process.
  6. terrimain

    Lecture Positioning: What makes you Different

    Positioning is an old marketing concept. The idea is to focus on what makes you different than other products or brands. I've attached two lessons related to this concept.
  7. terrimain

    Lecture Creating a Marketing Plan

    They say we don't plan to fail, but fail to plan. Creating a marketing plans sounds very technical, but in reality it's mostly common sense organized.
  8. terrimain

    Lecture How often should you post to social media?

    This is a question many of us ask/ There is no absolute answer, but there are some good guidelines.
  9. terrimain

    Lecture Selling the Hole

    Millions of people each year buy drills. But they don't want a drill. They want a hole. The smart marketer sells the Hole. So, how do we do that with our writing? That's the topic of this lesson.
  10. terrimain

    Lecture Unleashing the Power of Facebook Reader Groups

    Facebook has hundreds of "reader groups" where authors can post promos for their books. Admittedly, each group is composed largely of authors, but authors are readers, too. And I've had many of them share my posts to their social media. So, it is worthwhile to learn more about them in this...
  11. terrimain

    Lecture Increasing Facebook Reach

    Many people new to Facebook marketing assume that everyone who "likes" their page receives every post in their newsfeed or at least in their notifications. Actually, on average about 5% of those who like or follow you receive your posts. This isn't as bad as it sounds because those are the...
  12. terrimain

    Lecture Facebook for Writers - Content Marketing

    A Facebook page is not for posting a bunch of ads. Social media marketing is about providing value and building relationships. This is called content marketing. This lesson provides an overviewfor you.
  13. terrimain

    Lecture Facebook for Writers - Building an Author Page

    Unless you have been living under a rock for the past ten years, you know that Facebook is the premier social media. At his point, having a Facebook page for anyone in business is not optional. It's like the Yellow pages of the internet. It all starts with an author page. In this video, I will...
  14. terrimain

    Lecture What's Your Mission?

    There's a story about a knight who jumped on his horse and rode off in all directions. Many writers are like that about their marketing. They don't have a clear sense of mission. Now, I don't mean you should stick to one type of writing or genre or subject matter. I don't. I write fiction and...
  15. terrimain

    Lecture Creating a Marketing Avatar

    This is where I start. In marketing, you have to think about the customer first, last, and always. But too many writers pay no attention to the reader when they are doing their marketing. I ask them, "What's your typical reader like?" And they answer, "Oh, everyone." If you market your books...
  16. terrimain

    Lecture Video - Creating a Facebook Page

    This video is not as slick as I would like. But I have limited equipment. But I think it is easier to explain this by a video rather than a text lesson.
  17. terrimain

    Lecture The Three M's of Marketing

    Let's begin with an overview of marketing in general. We will make more applications to writing as we move along. I refer to these basics as the Three M's of marketing. These are Market, Media, and Message. After reading this lesson, in the thread below tell us a bit about what you think is your...
  18. terrimain

    Lecture SCHEDULE

    I'll be providing updates at noon, 2:00 pm., 4:pm, 6 pm, and 8 pm on Friday. Pacific Time Saturday, I'll be posting about noon, 2 pm, 4 pm and 6 pm. These are approximate times. It may be a few minutes one way or another.
  19. terrimain

    Discussion Let's Connect

    Networking is a great way to extend your marketing efforts. In this thread, if you wish, you can post your connections such as Blog Podcast YouTube Facebook Twitter Instagram Website Please just list these links. You can give a short description of the content, but don't do any sales pitch..
  20. terrimain

    Discussion What works for you

    I'm the teacher and considered a marketing expert, but I'm not all-knowing. I'll bet many of you have had some success with certain types of marketing. I would love to have you share them here. If you have specific resources to recommend, please include the link to those resources. If you have a...