5 Valuable Marketing Lessons I Learned in the Produce Department by Deborah Riley-Magnus

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I had a career as a marketing expert for over thirty years. Then I became a chef. Yep, a cooking, measuring, wearing-a-tall-white-hat chef. These days I’m an author and an author success coach. Funny how all things seem to merge together while joyfully living life. It’s a tasty world, and strolling through the produce department in my favorite grocery store, I realized that I had learned more about marketing right there than anywhere else in my life.
Think about it. Everything we choose is chosen because it is marketed to us. Every purchase we make, every movie we see, every pair of socks, or earrings, or concert tickets we buy, was strategically presented and poised for us to salivate over and want. This is the core of real marketing. Knowing what the buyer will love, and making it as delectable as possible. It’s the primary difference between selling, and allowing people to buy.
But I digress. Oh, wow… look at those beautiful apples!
 
DOES IT LOOK GOOD?
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