Branding With Series Blurbs: Writing Blurbs That Sizzle–and Sell! by Karen S. Wiesner

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While an author may have little or no control over the process of the publication of her book or series, she can still influence the outcome and specific areas of consideration in order to do this. The place to start is with branding–and this is something that applies to the books, series, as well as to the author of them. In her article “The Basics of Author Branding” author Theresa Meyers (do an internet search for the article title and author) talks about building an image or perception that’s used to create a loyal readership through branding. Essentially, branding is name recognition, creating a distinction for what you’re offering. I’d go so far as to say that every author should have an “author branding statement” that she uses in every piece of promotion she undertakes. For instance, my branding statement (another catchy blurb!) is “Creating realistic, unforgettable characters one story at a time…” In this statement is a concise summary of what I’m most known for with my...
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