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Judging a book by its cover by Joanne Dannon

Your cover is your number one marketing tool

We’ve heard the saying many times, “don’t judge a book by it’s cover”. However, with books, yes you should!

Your cover entices the reader to look at your book. Using the romance genre as an example, your cover should tell the reader the heat level of the romance, whether it’s steamy, sweet or erotic.

I believe your cover is the number one tool in marketing and getting your reader to look at your book. Once you’ve grabbed their attention, only then will they read the blurb, and maybe the reviews.

Your book should be eye catching and be genre specific, so the reader knows what your book is about.

Thanks to Amazon’s ‘one-click’ and Kindle Unlimited, readers can make snap decisions about buying/reading your book.

The worst thing an author can do to their branding is create a cover that looks home-made. Your cover sells you as an author. Why wouldn’t you make it the best you can?

Things to consider

Same Text, different fontsYour cover needs to be unique and different but does need to tick the following boxes –

  • Ensure the title and your name is clear and easy to read.
  • Check the cover as a thumbnail image. Can you read your name and the title?
  • Do the picture/model and font reflect the genre of your book?

Your cover must target the readers you want to read your book. If you’re unsure about the cover, look at popular books in your genre. Also, look at the books you like to read, in the genre you write.

It’s important to ensure your cover attracts the reader you want.

Professional Cover Design or Homemade?

I’m an advocate for using a professional to design your book cover. Fortunately, there are a number of reputable artists who sell pre-made covers from as little as $50. And if they’re on sale, you can snap up a bargain for $20.

Why would you spend hours/days on a home-made cover when you can buy one? There are amazing covers out there for all genres. And for the time you save on the cover, you can write. No one else can write your book, only you can. You should spend as much time as you can on the writing, and leave the cover to artists.

Ask around, and get recommended to an artist. You will be happy you did.

If you really can’t find what you want for your cover, you can employ an artist to create the look you really want. This option is more expensive but can be worth it.

Always You by Joanne DannonAlso, if you plan on writing a series, you may need to engage an artist so your covers have the same look and feel. Series writing is very popular, where the stories or characters link each story.

Have a look at mine, the Alex Jackson series, where I had an artist do my covers. You will see she used the same font, and the covers have a similar design of the couple at the top of the page and the location at the bottom of the page. This provides consistency and links the books together.

But have a look at Always You, a pre-made cover. I fell in love with it as soon as I saw it.

There are plenty of excellent artists who sell pre-made covers. Here are a few that I like –

Go on Write

Premade E Book Cover Shop

Katzilla Designs

Until next month, happy writing x


Can love work the second time around?

AlwaysYou by Joanne DannonBea Morgan-Young always had excuses for her outrageous behaviour. In spite of Bea’s supportive brother and loving foster family, trouble just kept finding her. Even when Nigel Ashworth—Ash to his friends—had defended her, she’d only lashed out at him. When she runs into him ten years later, she’s settled down a bit, but still loves being the scandalous party girl, clubbing, and being the centre of attention. Though they’ve fallen in love, even his marriage proposal isn’t enough to make her compromise and move to Israel for Ash’s lucrative new job. Then one empowering weekend changes everything for Bea. Ash may be gone, but Bea’s determined to win him back.

Ash is a master at solving problems for the hotels he works for, but he’s never solved the problem of Bea, the reckless wild child he’d fallen for. Now she’s back a year later, swearing she’s changed. Has the uncompromising party girl really grown up at last? Or is it just another lie when she tells him she wants a second chance at love?

Joanne’s latest book, Always You (a prequel to Falling for Mr Wrong), about second chance love, is available for pre-order.



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Joanne Dannon - together at lastJoanne Dannon is an Australian author who writes to give her readers the experience she loves to savour–indulging in a sigh-worthy-happily-ever-after, being swept away from the everyday by diving into a delicious romance novel.

Joanne’s latest romance about second chances and falling for your best friend’s brother, Together At Last, is now available as both an e-book and paperback.

Joanne is a happily married mother of two heroes-in-training who loves spending time with friends and family. She can be found on Facebook and her website chatting about reading, writing, cooking, vintage-inspired dresses and all things romantic.

Read all of Joanne’s articles here on SavvyBlog.