Writer Ernest Hemmingway is quoted as saying “Write drunk. Edit Sober.”
Fair enough, but I wonder what he’d say about marketing?
Gone are the days when an author gets to spend their time writing and editing and then moving on to the next book as the publishing house took care of advertisements, book tours, and setting up interviews.
Whether you’re a traditionally published, have gone the indie route or have become a hybrid writer, the need to get the word out about your stories is on 24/7/365. The perpetual marketing merry-go-round has you either promoting your latest work in progress, talking about a new release, or discussing the upcoming masterpiece you most assuredly will create. And just like writing, marketing can get stale if you don’t mix it up and think outside the box.
Problem is, a lot of authors don’t like marketing at all and I get that. Repeatedly talking about a story you’ve been working on for weeks, months, and at time years, can get this side of snoozeville.
Plus, time is precious whether you write full time or are only writing during your lunch break, you want to get the most bang for your buck when it comes to advertising your newest release or past series.
Consider small things in your story that can help find you a certain niche that hasn’t been tapped.
A new angle to help you find an entirely new set of readers.
Here’s an example.
Something as simple as having a pet in the story can open the possibilities of having a book signing at a local pet store, during an adoption drive, or even a dog bakery.
Consider spreading the word that if people donate to a local shelter or bring supplies that the group needs, you’d give them a free download to a novella, dog (or cat) treat recipes of your story, or an extra chapter (epilogue) of the book.
Don’t like book signings?
Think about volunteering at an adoption drive or even helping at a local shelter. Take photos and post on social media, especially if you’ve seen an animal that might match the one in your story and get the word out about them needing their furever home. Use hashtags such as #rescuedogsofinstagram #volunteering #fureverhomes and #writerslife to draw more interest to your site.
Be sure to offer the free download to those who comment and especially if they sign up for your newsletter.
Does your hero or heroine take a walk every day with their dog or does the pet in the book have a special trick they do?
Ask for your readers to post their pets’ tricks or on their daily walks. Readers are always looking for ways to talk to their favorite authors and let’s be honest, people want to post about their pets in the worst ways.
Writing can be hard enough without marketing, and being a success in marketing can be time-consuming. Finding ways to think outside the box to get the best results with as little time as possible is one great way to bring in more readers and increase your sales.
Patti is teaching a class where you can learn a lot more!
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