Once you’ve self-published your book, it can be difficult to promote it unless you already have some marketing experience or advertising ideas in mind. There’s no doubt that self-publishing can be worthwhile and rewarding, but when you self-publish, marketing is typically left up to you.
It’s best to begin marketing before the release of your book, if possible, or at least have a plan in mind, but even if your book has already been published, there are several ways you can reach out to potential readers. Perhaps one of the most important ways to do this is to have more than a few positive reviews online, but where do you get started?
Amazon Review Groups
Listing your book on Amazon is going to be really important. According to Statista, Amazon is ranked in the top three for the most popular online marketplaces. In 2014, Amazon had over 240 million users, so it is a great place for sellers to get noticed.
On Amazon, reviews are particularly important, since not only can potential customers filter their search results by how many stars were given in the average customer review for each product, but your book may also appear on the first few pages of the search results and gain more attention. Reviews can be obtained organically, but sales might be slow without a lot of marketing at release.
It would be wise to utilize services that can help you obtain reviews, such as AMZTracker, which is software that will assist you in keeping track of your keyword rankings on Amazon, give you tips on how to improve your listing, notify you of negative reviews and more. When you sign up for AMZTracker, you also get access to AMZReviewTrader (also known as AMZ Review Club) so you can offer your book for a reduced price in exchange for a review from some of Amazon’s top reviewers.
AMZTracker is a subscription service, but if you only have one book you’re looking to promote at the moment, their basic plan should be all you need. Their plans start at $50 per month, but you can sign up for a 10-day free trial to try the service before you commit.
Another less expensive option is Review Kick, whose plans begin at only $29 per month. The only downside to using Review Kick over AMZTracker is that they do not offer as many analytic tools to keep track of how your product is doing versus competitors.
Advertise On Social Media
There are over 2.3 billion active social media users, so you definitely shouldn’t pass up the opportunity to advertise on social media sites. Though it can become costly over time, advertising on social media is a great way to reach potential readers. You should also create a business page or a specific product page on social media websites.
On social media, you often are asked to provide a budget for advertising and also choose your target audience. Setting up on an advertising account on websites such as Facebook and Twitter doesn’t take very long. Not only will they assist you in reaching out to potential readers, but also track how your ads are doing so you can quickly figure out what types of ad work.
Though social media can be one of the best places to advertise, it can also make it easy for you to get targeted by competitors or anyone who has it out for you for whatever reason. It is easy for hackers to hide behind fake identities on social media sites because anyone can sign up without verification of who they are. It would be wise to use security software just to be on the safe side.
You can install a sufficient anti-virus program for very little cost. Using a Virtual Private Network (VPN) while online is also a good choice. Not only will it help you protect your identity on the net, but it’ll also be useful while using public WiFi. For more information about VPN services, Secure Thoughts has reviews which may help.
Have a Giveaway
After you open up social media accounts and you begin to accumulate followers on your pages, consider running a giveaway where you require your followers to either share the giveaway post or tag their friends in it. You can also ask that people like or follow your page to enter so people will be more likely to do so.
Starting a giveaway, especially on social media, can be a quick and affordable way to get your book noticed. You’ll only have to offer one free copy to the winner, and you’re likely to gain a lot of new followers who may soon become customers. It can also be rewarding to offer a reduced price on your book for a limited time depending on how you wish to reward your followers.
Reach Out To Bloggers
Just as reviewers on Amazon can help you promote your product, so too can bloggers that have a substantial fan base. If they have readers coming to their blog on a daily basis, information about your book can spread quickly so long as they have posted about your book on their blog.
A simple Google search and some looking around the net can lead you to bloggers who might give you some exposure. You can provide a free copy of your book to bloggers in exchange for a review, just as you can Amazon members.
Unlike the Amazon review websites, though, you will be doing all of the work towards reaching out to bloggers who might be interested. On the bright side, cutting out the middleman can save you some cash, and you can get an in-depth post about your book. It’s as simple as finding blogs that may be relevant and emailing the owner with your offer.
Write Guest Posts
Some blogs allow you to write guest posts to contribute to their site. It may be a good idea to write a few for book-related blogs that might appreciate some extra tips their readers could use. For example, since you’ve already self-published a book, you can write an article about the process.
The reason writing guest posts can be a good marketing step is because you’ll be able to provide an author bio with your information in it, including hyperlinks to your website and social media pages and mention of your book. Sometimes you can also promote your book in the body of your article if it’s relevant to the topic and the blog allows it.
Guest posts are typically free, but they can help get the word out about your product. You can also pay for sponsored posts if you feel it’s necessary, but if you’re still in the early stages of promoting your book, it may be wise to hold off on sponsored posts until you start seeing more sales coming in.
Do you have any tips for self-publishers that can help them reach out to potential readers? Please share them with us in the comments section.
About the Author: Cassie Phillips is a writer and entertainment blogger who also has experience in internet marketing. She enjoys reading just about everything she can get her hands on in her spare time.