CraftIndieCafe (Indie Pub)Marketing and PromotionSavvyBlogTechnologyTraditional Publishing

Graphic Design for Authors: Calls to Action and Tracking Success by Shauna Aura Knight

There are a number of things you’ll need to take into account when designing marketing collateral. Core benefits, calls to action, and tracking results are all a part of your visual design work in that you will need to consider all of them when designing your pieces. In some cases, they’ll impact the whole design …
CraftIndieCafe (Indie Pub)SavvyBlogTraditional Publishing

Graphic Design for Authors: Collateral Design and Strategy by Shauna Aura Knight

To figure out what you need—and how many pieces you need to print—you need to look at your goals and your marketing strategy. Where will you be passing out or leaving your postcards? Are you planning to ship stacks of them to bookstores to help a store promote your books? Or are you sending them …
CraftIndieCafe (Indie Pub)SavvyBlogTraditional Publishing

Graphic Design for Authors: Collateral and Marketing Materials by Shauna Aura Knight

Collateral includes postcards, bookmarks, business cards, web banners, Facebook graphics, and advertising. For the moment, I’m not so much talking about promotional items like pens, though those are absolutely part of your collateral package. All of these items and more can be part of your marketing collateral: Business cards Press kits Postcards Event flyers Sell …