Marketing and PromotionSavvyBlog

5 Ways to Increase Your Online Presence as a Writer By Meg LaTorre

Thanks to the Internet and social media, we, as consumers, are constantly inundated with advertisements, opinions, and new platforms. There are so many people to follow, so many newsletters to sign up for, and so much information coursing through the veins of the digital world that writers often feel lost in it (and rightly so). …
CraftMarketing and PromotionSavvyBlog

Book Marketing for Newbie Authors: Expose Yourself by C.C. Koen

Most authors are not familiar with marketing, particularly if they’re just entering the publishing world. Whether you are a traditional or self-published author there is a degree of outreach expected. With the rise of self-publishing and competition among retailers to capture higher sales, even traditional publishers are expecting authors to assist in the marketing process, …
BusinessMarketing and PromotionSavvyBlogTraditional Publishing

What’s Your Author Brand? by Judy The Morgan

Whatever your feeling toward author branding once you release a novel, you are branded. But don’t worry if you didn’t put conscious thought into your brand identity before you published. Author branding is a process achieved by producing books that are consistent and recognizable in style and content, and strongly identified with your writing personality. …