CraftIndieCafe (Indie Pub)Marketing and PromotionSavvyBlogTechnologyTraditional Publishing

Graphic Design for Authors: Calls to Action and Tracking Success by Shauna Aura Knight

There are a number of things you’ll need to take into account when designing marketing collateral. Core benefits, calls to action, and tracking results are all a part of your visual design work in that you will need to consider all of them when designing your pieces. In some cases, they’ll impact the whole design …
CraftIndieCafe (Indie Pub)Marketing and PromotionSavvyBlog

Graphic Design for Authors Part Three: What Makes a Good Cover? By Shauna Aura Knight

Visual design is subjective, so explaining what makes a “good” cover is difficult. For instance, there are a lot of covers that have a good looking, professional design, but they aren’t visually to my taste or aren’t for a genre that I read. The challenge with book covers, as I’ve addressed in Part 1 and …
CraftIndieCafe (Indie Pub)Marketing and PromotionSavvyBlogTechnology

Graphic Design for Authors Part Two: Marketing Strategy by Shauna Aura Knight

For most of what I’ve written in the first post on graphic design for authors, we’re talking tactics vs. strategy. What I mean by that is, tactics are the methods employed to support a strategy. Strategies are long-term plans employed to reach your goal. Typically when I’m doing design work, I’m also doing a fair …