CraftIndieCafe (Indie Pub)Marketing and PromotionSavvyBlogTechnologyTraditional Publishing

Graphic Design for Authors: Calls to Action and Tracking Success by Shauna Aura Knight

There are a number of things you’ll need to take into account when designing marketing collateral. Core benefits, calls to action, and tracking results are all a part of your visual design work in that you will need to consider all of them when designing your pieces. In some cases, they’ll impact the whole design …
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Graphic Design for Authors: Collateral and Marketing Materials by Shauna Aura Knight

Collateral includes postcards, bookmarks, business cards, web banners, Facebook graphics, and advertising. For the moment, I’m not so much talking about promotional items like pens, though those are absolutely part of your collateral package. All of these items and more can be part of your marketing collateral: Business cards Press kits Postcards Event flyers Sell …
CraftIndieCafe (Indie Pub)Marketing and PromotionSavvyBlogTraditional Publishing

Graphic Design for Authors Part Four: Visual Branding by Shauna Aura Knight

Branding is a term you hear a lot in the marketing world, and I find that a lot of authors don’t really understand what it means for them. Most people understand branding only in visual terms—usually in the form of a logo—and, that’s certainly the easiest way to discern it. However, it goes a little …
CraftIndieCafe (Indie Pub)Marketing and PromotionSavvyBlogTraditional Publishing

Graphic Design for Authors: Advanced Concerns in Visual Design by Shauna Aura Knight

If you have some basic skills and you’d really like to develop yourself as a cover designer or doing your own collateral materials, there are a number of things that will come up that don’t seem like they have anything to do with designing. However, it’s similar to how the skills you need to promote …