CraftIndieCafe (Indie Pub)Marketing and PromotionSavvyBlogTechnologyTraditional Publishing

Graphic Design for Authors: Calls to Action and Tracking Success by Shauna Aura Knight

There are a number of things you’ll need to take into account when designing marketing collateral. Core benefits, calls to action, and tracking results are all a part of your visual design work in that you will need to consider all of them when designing your pieces. In some cases, they’ll impact the whole design …
CraftIndieCafe (Indie Pub)Marketing and PromotionSavvyBlogTraditional Publishing

Graphic Design for Authors Part Four: Visual Branding by Shauna Aura Knight

Branding is a term you hear a lot in the marketing world, and I find that a lot of authors don’t really understand what it means for them. Most people understand branding only in visual terms—usually in the form of a logo—and, that’s certainly the easiest way to discern it. However, it goes a little …
CraftIndieCafe (Indie Pub)Marketing and PromotionSavvyBlog

Graphic Design for Authors: Basics of Creating and Sizing Images by Shauna Aura Knight

Image creation tutorials are not my strong suit, however, a number of authors have asked me to cover some of the basics of working with images, so I thought this would be a good start Graphic Design Tutorials I can’t recommend Lynda.com enough. Back when I was a baby web designer in the 1990’s, I …