Why do we write books? It’s a fair question. Many answer, “Because I can’t not write books!” Others reply, “Because I want to be a best-selling author.” Having worked with authors for more than a decade, I can honestly say the real answer is somewhere in the middle. Writing book after book and never seeing satisfying sales can be demoralizing and I’ve seen it end a few writers’ careers. Writing books to please only the author’s taste and enjoyment often also ends in low sales. We all want to satisfy ourselves AND make a few bucks. More than a few bucks, right? So how can we do this? It requires a little compromise, a large amount of skill, and the right strategy for sales that starts early in the game.
Writing is an art based on talent, the ability to communicate, and creativity. Marketing is a system of creating awareness and connecting with a specific audience. Marketing is also extremely creative when approached correctly. The author world sees only the chasm between these two activities, but there is a way of marketing creativity that expands the author’s imagination and creates…yes…sales.
Naturally, you must have a good book first and foremost, but you must also have a good audience to sell that book to. The question is how can we erect that bridge and close that gap between creative writer and marketing author? It takes bricks of knowledge and plenty of trust cement. It means allowing a slightly altered look at yourself as an author, and at your book as a product you’ve created to sell. It takes patience, willingness to change your point of view a little, and a brave soul for risk taking.
And…it can be done from the conception of a book, built into the seeds of a story, and carried through the marketing, promotions, and publicity that lead to great sales.
In the world of business, a product is never created without an already existing demand. If people are responding to zombies, more zombie movies and television shows will be produced. If the interest shifts to military adventures, zombies will disappear and a new world will populate your entertainment venues. If people want electric cars to save on gas, a better mattress, more efficient refrigerators, or healthier fast food choices— well, you get the picture. This is how the world of commerce has always worked.
It has always worked that way in the publishing world, too. When the big brick and mortar book stores tell the publishers that science fiction isn’t selling and they will no longer stock it, the publishers tell the literary agents and the big house publication of science fiction books trickles to a quiet flow. The industry shift to small publishers and self-publishing has taken writers and authors out of this loop of information. The strategy of all publishers to leave the heavy marketing lifting on the authors’ shoulders doesn’t help.
Other activities add to the confusion. Shouting on twitter gets lost in the din of social media trends and discussions. Doing promotional blasts on Facebook has brought down the wrath of the FB gods and sent many of us to sit in the corner for weeks before we’re permitted to post again. Advertising costs too much. Messy promotions that lump your book together with thousands of other books (your competition) is even less effective. It’s so hard to be heard! Or is it?
How would the author’s world look if they wrote a book loaded with unique hooks large audiences are reacting well to? If that author connects with thousands and thousands of those prospective book buyers in several places and cross market venues? If they set themselves up for great sales before the book is even released? In other words, what if an author can put out a fantastic, well written, creative and impactful book that has a built-in audience ready and waiting for it?
To a writer, this idea may seem so obscure that it can’t possibly be right but a book can be created this way, WITHOUT compromising any of the creative writing process.
The math is simple:
Write a book = maybe a few sales
Write a book + market that book = better sales
Write a well-positioned book + early and effective marketing = great sales
Are you frustrated with pouring your heart onto the page and hoping to use your royalties for additional groceries? Does it annoy you that your royalty checks are just short of your expectations after all the hours of marketing and promoting you’ve done? Have you wondered if you’re doing the right thing by writing wonderful books few people buy? Do you want to do it all better? More effectively? And for enhanced profit?
Is it time to look at this whole process from a different point of view? If you can imagine taking a deep breath and seeing the world of writing and marketing with fresh eyes, it’s time to take a chance and learn a new way of writing and strategic marketing. It’s time to use the skills successful people use in every industry on the planet.
Sign up to learn how to create books with demand, broad buyer awareness, and bigger sales. It’s time for Symbiotic Creative Writing and Marketing Skills.
May 2 – May 29
Finding more sales for your next book might be as easy as taking a look around you. And understanding how to write for the market just may be the edge that can take you to the best selling lists.
• What do YOU Love to Write?
• What is the World Buying? Seeing the Bigger Picture
• Developing Hand-in-Hand Writing/Marketing Strategies
• Cultivating Your New Markets Early for Sales Success
For more information, check it out here.
[box]Bridging the Gap between Creative Writer and Marketing Author
Marketing is a very scary prospect for authors. It seems like a foreign language meant to be spoken in a far off land without an embassy to help explain the culture. None of this is true. It isn’t marketing that’s the issue—it’s a fear and general misunderstanding of marketing in relation to an author’s talents and skill set.
Authors are creative people who solve problems within their imagination. Just because they’ve never been creative within the marketing universe does not mean they can’t. In fact, the more creative a marketing author is, the further they step away from the competition, and the more book sales success they will find.
Write Brain/Left Brain is the goose with the golden egg. These pages open doors to thinking outside the box and away from the noisy competition. It encourages authors to see the bigger book buying world, imaginatively seek out broader audiences, and always trust their creative nose to accomplish their book sales goals. This book is designed to remove an author’s fear of marketing and replace it with the inventive possibilities specific to the book marketed.
Authors, open your mind and take the empowering leap into the astonishing, imaginative marketing playground.[/box]