Template #1:
What is the problem you audience has? It’s important to focus on your audience at this point. Understanding they are not alone in their experiences.
Why is this a problem? Raising children in the military is a unique experience. For starters, they don't get a choice when it comes to moving every few years and having to make new friends, not to mention there is no learning curve when they go to new schools and there can be gaps in their education. Also, there are studies out there (I've seen them and will grab them) that claim that military children tend to be more promiscuous, apt to use drugs, and fall easy to depression.
What does it feel like to have this problem? Tap into the feelings of someone who has this problem. Oh, man. It feels isolating first and foremost. And helpless, when your kid starts struggling. But you also have to be the champion, and it isn't always easy.
What do people who have this problem complain about? You can do some research on niche forums to find out the answer to this question. Getting people in authority to listen; to institute change when they know you are not going to be here for "long".
What keeps the people with this problem up at night? Start to identify with the people who have this problem. Start to feel passion for helping them solving it. Worrying that you will make the wrong choice; wondering if you have overlooked a way to help your child; worrying that you have done enough.
What else could go wrong if they continue to have this problem? They can lose the connection with their children.
Who else (or what other product) is already solving this problem and how? There are some, not enough, but some, support groups out there. Other parents.
What other problems do people with this specific problem also typically have? Many parents are forced to deal with this alone, as if they were a single parent when their spouse is deployed or away at training. They also have to work within the confines of society and military regulations, when dealing with military associations, so as not to get their spouse in trouble.
For those who have already solved the problem, what did they do to solve it? Finding their own support groups. Researching and reading everything they can. Talking to people in positions to help them.
What are the top 5 to 10 things you can do two solve the problem? Talk to other parents; join support groups; make a list of viable solutions for your kids' specific issues; read everything about the issue you can get your hands on; keep the lines of communication open with your kids', even if you don't want to face it--you have to.
Can you find other sales letters of products that attempt to solve this problem? If so, pick out the top benefits that they show for their product? I haven't looked, but I'm sure there are other books out there that might be similar.
Template #2:
Working on this...
Greta
