Promo & Marketing Marketing Plans

[WritingInTheWoods]

Hello! I have read that writers should have a marketing plan as agents/editors may ask for it as part of your pitch package. Two questions: 1) is this true and 2) if so, is this a marketing plan specifically for the book you're pitching, or for yourself as an author?

Thanks in advance!!

 

[Leslie]

I've heard that some do ask for this now. We just posted the information for our next Pitchfest and Sourcebooks is asking about sales history but not marketing plans and I think that is true for the agents and editors from this last pitchfest. Most of the ones I have heard is information about how you as an author are marketing yourself not specifically the book.