Designing, Developing and Running an effective Facebook Ad campaign with SavvyAuthor's Leslie Dow

Business Designing, Developing and Running an effective Facebook Ad campaign with SavvyAuthor's Leslie Dow

New this year at SavvyAuthors!
New!!
Level
Intermediate
Basic and Premium Members Prices
Basic members $30.00/Premium Members $20.00
Category
Business, Marketing
[bcolor=#ffffff]Facebook is the undisputed 600-lb Gorilla of the Social Network world. With [/bcolor][bcolor=#ffffff]1.71 billion monthly users[/bcolor][bcolor=#ffffff] it is also one of the richest potential sources of readers for your stories. It’s clear that just posting to your network is not sufficient and Facebook ads do work and can be cost effective. But how do you tap into this audience? How do you create an ad that will sell your book? And once you do how do you ensure that Facebook displays your ad the way you want it to be seen? Finally, how do you turn lookers into buyers? [/bcolor]

[bcolor=#ffffff] Leslie has used various approaches in developing and refining the Facebook ad strategy for SavvyAuthors. Join her and learn:[/bcolor]
  • [bcolor=#ffffff][bcolor=#ffffff]Simple tricks to get the most out of the Facebook Ad Manager[/bcolor][/bcolor]
  • [bcolor=#ffffff][bcolor=#ffffff]Designing a visually appealing ad that meets Facebook’s requirements and will sell your book[/bcolor][/bcolor]
  • [bcolor=#ffffff][bcolor=#ffffff]Developing simple audience segmentation rules, all you really need to target your ad[/bcolor][/bcolor]
Syllabus
Week One:
  • Determining your ad strategy and goals
  • Paid ads vs organic reach. When to use each and what tools are available
  • Overview of the Facebook Ad manager >.<
  • Ad audience segments and how to segment your readers
  • When to use each type of paid ad campaign and when to use organic methods

Week Two
  • Designing your ad: Text, images, and layout
  • Designing your landing page as an integrated part of your ad
  • monitoring your ad results, when to tweak and when to sit on your hands :)
  • Continuous Improvement: learning about your product, audience, ad, and landing page from your ad results.
Author
Leslie
Start date
Oct 17, 2016 at 12:00 PM
End date
Oct 29, 2016 at 9:00 PM
Registration end date
Oct 19, 2016 at 9:00 PM
Rating
4.35 star(s) 26 ratings

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