I was doing research for the class I am teaching now and I stumbled over some basic research on changes in social media in 2019 and anticipated for 2020.
I follow several social media guys on Twitter, MattNavarra reported (and Social Media Today publised) that in October Facebook is changing how they calculate reach. (and not for the increase) so we should see our reach drop. Nice eh? Nothing like making us buy more ads.

So I looked at Savvy's and yep, we dropped 26% since October!!!
And we had a freaking PITCHFEST, which always boosts our niumbers.
Anyone else see their reach plummet?
I follow several social media guys on Twitter, MattNavarra reported (and Social Media Today publised) that in October Facebook is changing how they calculate reach. (and not for the increase) so we should see our reach drop. Nice eh? Nothing like making us buy more ads.

So I looked at Savvy's and yep, we dropped 26% since October!!!
And we had a freaking PITCHFEST, which always boosts our niumbers.
Anyone else see their reach plummet?
Upvote
0