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Branding builds name recognition and helps readers understand the value behind what you offer so that they can make an informed buying decision. But if you only have a few seconds to make a lasting impression, how do you encapsulate your brand?
Answer: The Author Tagline.
A tagline is a catchphrase, slogan, or subverted call to action that describes and/or defines your brand. An author tagline tells audiences what you have to offer in a manner that’s easily repeated and defines your expertise without having to explain every detail.
To be clear, a tagline is different from a logline or book blurb—both of which summarize a single work. A tagline is about defining what YOU offer as an author. Think of a great author tagline as a motto or a mission statement that flourishes as your bibliography grows.
This intensive will focus on why every writer needs tagline, what makes a great tagline, and how to create one even if you’re a freelancer or you’ve yet to pen your novel.
Answer: The Author Tagline.
A tagline is a catchphrase, slogan, or subverted call to action that describes and/or defines your brand. An author tagline tells audiences what you have to offer in a manner that’s easily repeated and defines your expertise without having to explain every detail.
To be clear, a tagline is different from a logline or book blurb—both of which summarize a single work. A tagline is about defining what YOU offer as an author. Think of a great author tagline as a motto or a mission statement that flourishes as your bibliography grows.
This intensive will focus on why every writer needs tagline, what makes a great tagline, and how to create one even if you’re a freelancer or you’ve yet to pen your novel.
