Business Creative Marketing for Writers with Terri Main

Writers consider themselves creatives. This is true, but in today's world the writer must also be a marketer. It can be hard to make that transition. They seem to be at the opposite ends of the creativity spectrum. However, writing novels, magazine articles, or nonfiction books requires many of the same skills as creating an effective marketing campaign. They are just applied differently. You must know your audience, write engaging copy, tell stories, and "think outside the box." Indeed, those who develop advertising campaigns are called "creative talent."

In this intensive, we will show you how to apply your creative skills to creating effective marketing strategies and content.

Here's what we will cover:

• Understanding your dream reader
• The Three M's of Marketing
• Creating a Marketing Plan
• Optimizing your Amazon Sales Page
• Creating a Facebook Page
• Improving Reach on Facebook
• Content Marketing
• The Big Show
• Using Facebook Reader Groups for Promotion
• The Art of Positioning