Business Marketing for Writers with Terri Main

Writers are creatives. We love building stories, writing dialogue, composing essays, poetry, screenplays, short and long fiction. However, most of us dread the idea of marketing. We would prefer to just sit at our computers working on our books, articles, scripts, and stories.

REALITY CHECK! Marketing is part of the job of any type of creative artist. Painters have to have gallery openings, movie actors have to go on talk shows, and writers -- well writers have to sell their books. Fortunately, unlike painters and actors, dancers and musicians, we have many of the basic skills used by marketing professionals - creative thinking, storytelling, and basic writing skills. We just need to learn how to use those skills in a different way. This might now make it any more fun, but it may take the sting out of the process.

Terri has close to a half-century of professional writing experience, but she has also worked in many areas of marketing for print, broadcast, and digital media.

She will show you how to apply the writing skills you already have to your marketing efforts.

Topics Covered Include:

• The First Two Questions
• Defining your dream customer
• Finding out where they are
• The Three M's of Marketing
• Mastering Content Marketing
• Creating Digital Content
• Facebook for Writers
• Twitter for Writers
• Automating your Marketing
• To Blog or Not to Blog (and How to Blog without Blogging)
• Organic Marketing
• Creating a Marketing Plan