Apologies to the Bard

I hope Shakespeare doesn’t roll in his grave after I butchered his illustrious line. When I published my first romance I had no intention of having my books in print. E-books were the way to go, or so I thought, and I never considered that romance readers would be interested in a *gasp* print book.

This is one of the many mistakes that I made when I started out…..don’t assume anything!

I had a lot of friends and family who wanted a paperback copy of my book and there were various reasons why. I mistakenly believed that romance readers would read my book via an e-reader, tablet or smart phone and I didn’t need to bother with any other formats.

Don’t make my mistake. Think wide and look at different options including print, audio and language translations for your books. You can strengthen your author brand by reaching more readers and you do that by having different formats of your book.

To create a print book you need –

  • A quality cover
  • A blurb (from your e-book)
  • An endorsement (not mandatory but nice to have a cover quote)
  • An ISBN*
    • Even though I pay for my ISBNs, I think they’re important and will discuss this on another post.
  • A pdf formatted copy of your manuscript

Then you need to find a printer.

Many writers can recommend who they use. To date, I have used Createspace and found them to be excellent however, I am also now using a local printer to reduce the costs of shipping to Australia.

There are great reasons to have your book in print.

Apart from broadening your market by having paperbacks, there are some other great reasons to have your books in print.

  1. You can sell your books to libraries. My books are now available in libraries across Australia and New Zealand. At a later stage, I’m looking to expand to US libraries.
  1. You can donate! I support a number of charities and creating a gift pack of your books and swag is a great way to promote your brand and support your favourite charity.
  1. Your family and friends will want a paperback signed by you. People who have supported you on your road to publication will want a signed copy of your book, this is a great gift idea and also good for sales.
  1. It’s another avenue for sales. I have sold books at local markets and charity events. I know of a children’s writer whose books are distributed to schools in Australia.
  1. Sell overseas. Thanks to companies like Ingram Sparks and Createspace, I can sell paperbacks to overseas readers in US, UK and Europe.
  1. Reduce postage costs. I can enter competitions and donate books in the US without having to ship from Australia, which is really expensive.
  1. It’s not expensive. Thanks to print-on-demand (POD) companies, you don’t have to order hundreds of copies of your book. Sure it’s cheaper but you can still get a quality book at a reasonable cost and only print as many as you need.


It’s up to you if you want to look at a print option. However, I have found that readers love winning signed paperback prizes from me and it’s been a fantastic way to promote my author brand.

Joanne Dannon - together at lastJoanne’s latest romance about second chances and falling for your best friend’s brother, Together At Last, is now available as both an e-book and paperback.

Joanne Dannon is an Australian author who writes to give her readers the experience she loves to savour–indulging in a sigh-worthy-happily-ever-after, being swept away from the everyday by diving into a delicious romance novel. Joanne is a happily married mother of two heroes-in-training who loves spending time with friends and family. She can be found on Facebook and her website www.joannedannon.com chatting about reading, writing, cooking, vintage-inspired dresses and all things romantic.

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