Business Building an Audience for Genre Fiction with Cath Lauria

The LIVE webinar will be presented on ZOOM. For more information on how to access Zoom for your first Zoom meeting, please check out HERE.

Building an Audience for Genre Fiction is an exploration of the many ways that both new and experienced writers in genre fiction of all types can expand their reach and improve their readership.

This class begins with a discussion of the “pie in the sky”—a huge book deal that nets you all the readers you’ll ever need without having to do more work—and then breaks down why even for writers who have great success, that formula doesn’t hold up. We’ll discuss various means of self-promotion in social media, including whether or not you need to bother, and what the bare minimum is for those who (like many of us) prefer to write, not market themselves.

We’ll go over the classic way of building an audience without Big-5 published, novel-length work in the world—publishing short stories with reputable small presses—and delve into other ways to get your stories into the world, like serial fiction, fanfic, indie publications both on KU and wide, and joining in giveaways on sites like Prolific Works and BookFunnel.

Finally, we’ll discuss where to find all of these various opportunities and how to let other people in your writing community gather them all together, so you don’t have to spend your time hunting down leads.