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Savvy Authors Blog Post: Trademarks and Titles by Jacqui Lipton

I’ve been getting a lot of questions lately about whether authors can use other people’s trademarks in their book, story, and essay titles. This can come up in a lot of different genres: notably, nonfiction. If you want to write about, say, the McDonalds corporation, or Nike, or General Motors, how do you do that …
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Prime Stakes by Jacqui Lipton

Elements of a Plot If you’ve ever plotted out a novel, or taken a story structure class, you’re probably familiar with the idea of working forward from the protagonist’s goal. As I (and MANY others) have said: CHARACTER + DESIRE + OBSTACLES = PLOT. If you know what your character wants more than anything else …